Ipsos MORI

Ipsos MORI, part of the Ipsos Group, is a leading UK research company with global reach.

We specialise in Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology), Social & Political and Reputation research.


MRS membership: Company Partner

Senior Contacts:

Ben Page (Chief Executive)

Total Number of Employees: 500+

Market Sectors

Automotive, Computers – hardware, Computers – software, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Electrical Goods, Energy, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Government/Local Authority, Healthcare, Home Entertainment, Home/Garden/DIY, Information Technology, Insurance, Interactive Entertainment, Internet/New Media, Media (Broadcast), Media (Mobile), Media (Print), Non-Profit, Nutrition, Office Equipment, Online, Pets/Petcare, Pharmaceutical, Politics, Public Services/Utilities, Retail, Social Media, Sponsorship, Sport/Leisure/Arts, Telecommunications, Tobacco, Toiletries/Beauty Products, Transportation

Research Services

Advanced Statistical Techniques, Audience Measurement, Biometrics, CAPI, CATI, Co-creation, Coding/Data Entry, Consultancy, Continuous, Copy Testing, Custom, Data Mining, Deliberative Research, Depth Interviews, Ethnography, Face-to-Face, Geo-demographic modelling, Group Discussions/Focus Groups, Hall Tests, In-Home/Doorstep Interviews, In-Store Interviews, Internet Research/CAWI, Mobile Web Surveys, Mystery Shopping, Observation, Omnibus Surveys, Online Communities, Online Results and Data Portals, Online Surveys, Panels, Postal Research, Qualitative, Quantitative, Questionnaire Design, Semiotics, SMS, Syndicated Surveys, Tabulation & Analysis, Telephone Interviewing, Tracking, Viewing Facilities

Expert Areas

Advertising, Behavioural Change, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Communities, Customer Loyalty, Customer Satisfaction, Data Analytics, Emerging Markets, Employee Research, Forecasting, International, Multi-Mode Fieldwork, Neuromarketing, New Product Development, Online Panels, Opinion Polling, Packaging/Design, Pricing, Product Testing, Reputation Management, Social Media, Social Research, Usage & Attitude, Volumetrics

Respondent Specialisms

Affluent, College/University Students, Digital Consumers, Disabled People, Ethnic Minorities, Hard-to-Reach, Kids, Mothers/Parents, Welsh speakers, Youth/Teens

Research Locations

UK, Worldwide


79-81 Borough Road

Tel: +44 (0)20 7347 3000
Fax: +44 (0)20 7347 3800
Email: ukinfo@ipsos.com
Establishment date: 2005

Minerva House
5 Montague Close

Tel: +44 (0)20 3059 5000
Fax: +44 (0)20 3059 4998
Email: ukinfo@ipsos.com
Establishment date: 2005

Kings House
Kymberley Road

Tel: +44 (0)20 8861 8000
Fax: +44 (0)20 8861 5515
Email: ukinfo@ipsos.com
Establishment date: 2005

Ipsos MORI North
Suite 603, Piccadilly House
49 Piccadilly
M1 2AP

Tel: +44 (0)161 826 9421
Email: ukinfo@ipsos.com
Establishment date: 2005

Ipsos MORI Scotland
4 Wemyss Place

Tel: +44 (0)131 220 5699 
Email: ukinfo@ipsos.com
Establishment date: 2005