Ipsos MORI

Ipsos MORI, part of the Ipsos Group, is a leading full service UK research company with global reach. We specialise in brand communication, advertising and media research (Ipsos MORI Connect), consumer, retail & shopper and healthcare research (Ipsos MORI Marketing), customer and employee relationship management research (Ipsos MORI Loyalty) and social & political and reputation research (Ipsos MORI Public Affairs).  We also offer a range of solutions for online, telephone, face-to-face, mobile and omnibus fieldwork (Ipsos Observer).


MRS membership: Company Partner

Senior Contacts:

Ben Page (Chief Executive)

Breakdown of Personnel: Executive/Research staff 850, Field interviewers 850, Telephone interviewers 450

Total Number of Employees: 500+

Market Sectors

Automotive, Computers – hardware, Computers – software, Drinks (Alcoholic), Drinks (Non–alcoholic), Durables / White goods, Electrical Goods, Energy, Finance / Investment – Business, Finance / Investment – Personal, FMCG – General, Food, Gambling / Online Gaming, Government / Local Authority, Healthcare, Home Entertainment, Home / Garden / DIY, Information Technology, Insurance, Interactive Entertainment, Internet / New Media, Media (Broadcast), Media (Mobile), Media (Print), Non–Profit, Nutrition, Office Equipment, Online, Pets / Petcare, Pharmaceutical, Politics, Public Services / Utilities, Retail, Social Media, Sponsorship, Sport / Leisure / Arts, Telecommunications, Tobacco, Toiletries / Beauty Products, Transportation

Research Services

Advanced Statistical Techniques, Audience Measurement, Biometrics, CAPI, CATI, Co–creation, Coding / Data Entry, Consultancy, Continuous, Copy Testing, Custom, Data Mining, Deliberative Research, Depth Interviews, Ethnography, Face–to–Face, Geo–demographic modelling, Group Discussions / Focus Groups, Hall Tests, In–Home / Doorstep Interviews, In–Store Interviews, Internet Research / CAWI, Mobile Web Surveys, Mystery Shopping, Neuromarketing, Observation, Omnibus Surveys, Online Communities, Online Results and Data Portals, Online Surveys, Panels, Postal Research, Qualitative, Quantitative, Questionnaire Design, Semiotics, SMS, Syndicated Surveys, Tabulation & Analysis, Telephone Interviewing, Tracking, Viewing Facilities, Volumetrics

Expert Areas

Advertising, Behavioural Change, Brand / Branding, Business–to–Business, Concept Testing, Consumer, Customer Communities, Customer Loyalty, Customer Satisfaction, Data Analytics, Emerging Markets, Employee Research, Forecasting, International, Multi–Mode Fieldwork, New Product Development, Online Panels, Opinion Polling, Packaging / Design, Pricing, Product Testing, Reputation Management, Social Media, Social Research, Usage & Attitude

Respondent Specialisms

Affluent, College / University Students, Digital Consumers, Disabled People, Ethnic Minorities, Hard–to–Reach, Kids, Mothers / Parents, Welsh speakers, Youth / Teens

Research Locations

UK, Worldwide


Ipsos MORI (Northern Ireland)
Carroll House
463a Ormeau Road

Tel: +44 (0)2890 500 800
Email: ukinfo@ipsos.com
Establishment date: 2005

Ipsos MORI Scotland
4 Wemyss Place

Tel: +44 (0)131 220 5699 
Email: ukinfo@ipsos.com
Establishment date: 2005

Ipsos MORI North
Suite 303, Piccadilly House
49 Piccadilly
M1 2AP

Tel: +44 (0)161 826 9421
Email: ukinfo@ipsos.com
Establishment date: 2005

Kings House
Kymberley Road

Tel: +44 (0)20 8861 8000
Email: ukinfo@ipsos.com
Establishment date: 2005

3 Thomas More Square

Tel: +44 (0)20 3059 5000
Email: ukinfo@ipsos.com
Establishment date: 2005

International Address: