BMG Research Limited

Company Profile

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BMG Research is a full-service research and analytics agency specialising in the public sector and regulated industries.  We combine quantitative and qualitative methods expertise, sophisticated analytics and impactful insight to empower our clients to make evidence-based decisions that change behaviour among customers, stakeholders and wider society,  measure and evaluate the impact of their actions and policies and form long-term strategies.

 We have more than 30 years’ experience of supporting our clients to build and deepen their understanding of changing and ever more complex markets, people and society. Our people help government clients deliver more effective public services, shape public policy and guide public investment. In the regulated industries we support clients in shaping their customer’s experiences, developing their reputations and changing customer behaviours.

We provide clients with close support and local guidance from our consultative teams based in our London and Birmingham offices. 

Areas of core expertise include:

• Campaign Effectiveness
• Behavioural Insight
• Evaluation
• Public Polling
• Perception and Reputation Assessment and Tracking
• Audience understanding and Segmentation
• Customer Experience Management
• Operational Experience Management / Transactional research
• Customer Journey Mapping and Development
• Mystery Customer and Operational Delivery Monitoring
• Employee Experience and Engagement
• Product and Service Innovation
• Brand Experience

We also provide a range of regular omnibus surveys – including UK-wide.

Our work spans the public sector, regulated industries and commercial organisations.  We work internationally and across the UK and are trusted partners to government departments , local authorities and regulators.

Our specialisms

Our people