We develop fresh understanding about people, their thought processes, and what matters, by getting into their world… provoking new insight and 'moments of truth' to inform your brand, communications, service and retail strategies.
Creative and intuitive qualitative research.
B2B and B2B.
Over 20 years' experience undertaking research with major brands.
Our specialisms
Catering/Hospitality, Charities/Voluntary, Drinks (Alcoholic), FMCG – General, Media (Print), Property/Construction/Housing, Retail, Sport/Leisure/Arts, Toiletries/Beauty Products, Travel/Tourism
Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Consumer, Customer Experience, Employee Research, New Product Development, Packaging/Design, Usage & Attitude
Ad hoc, Depth Interviews, Ethnography, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Online Focus Group Hosting, Online Qualitative, Qualitative, User Experience (UX)
Affluent/High net worth, Business decision makers, College students, Older people, Parents of young children, People with medical conditions, People with physical disabilities, Seldom heard audiences, Single parents, University students
Canada, Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA
Our people
Senior Contacts
Caroline Thompson (Founder)