Based in London, Quadrangle is an award-winning insight consultancy.

We work locally and globally, helping some of the world’s leading brands build and deploy customer know-how to drive better outcomes.

We offer two services:

1. research for decision makers

A set of five tools to help brands create insight from research, data and digital sources, and then use this to deliver ‘what matters’ to customers.

2. new masters

A system of metrics for classifying, tracking and putting a £-value against customers’ digital engagement that brands can use to optimise marketing and sales.

The deep challenge brands face is that digital has established itself in the space between them and their customers, displacing previous habits, loyalties and relationships and creating new norms.

Now, the next wave of digital is hitting as new technologies go mainstream; tech players increasingly behave as principals, not facilitators; and, market by market, new competitors leverage mobile’s ubiquity and ease to create new customer gateways.

The challenge for brands is to play into digital’s strengths, without allowing competition from digital to erode their essential connection with customers.

All this dials up the importance of understanding ‘what matters’ to customers and makes insight a vital source of competitive advantage.

Which is what we know about and what fires us up.

For more information please go to quadrangle.com/learnmore, call us on (+44) 207 357 9919 or email alison.camps@quadrangle.com.


MRS membership: Company Partner

Senior Contacts:

Jenny Betteridge (Director)

Pamela Bremner (Head of Public Sector)

Alison Camps (Partner and Deputy Chairman)

Jo Farquhar (Director)

Peter Hasler (Director)

Alex Lewis (Partner)

Ben Skelton (Partner)

Adrian Ward (Director)

Breakdown of Personnel: Admin/Support staff 3, Executive/Research staff 44, Non-research 3, Data processing 5, Field interviewers 800, Field managers/supervisors 15, Spec writers 5, Telephone interviewers 80, Telephone managers/supervisors 8

Total Number of Employees: 51 to 100

Market Sectors

Automotive, Charities / Voluntary, Computers – hardware, Computers – software, Education / Training, Electrical Goods, Energy, Environmental, Finance / Investment – Business, Finance / Investment – Personal, FMCG – General, Gambling / Online Gaming, Government / Local Authority, Home / Garden / DIY, Information Technology, Insurance, Internet / New Media, Media (Broadcast), Media (Mobile), Media (Print), Non–Profit, Online, Public Services / Utilities, Retail, Social Media, Telecommunications, Transportation, Travel / Tourism

Research Services

Advanced data, Advanced Statistical Techniques, Benchmark Studies, Brainstorming, CAPI, CATI, Co–creation, Consultancy, Continuous, Creative development research, Custom, Data Mining, Deliberative Research, Depth Interviews, Desk Research, Diary Studies, Ethnography, Executive / Industrial Interviews, Face–to–Face, Geo–demographic modelling, Group Discussions / Focus Groups, Hall Tests, In–Home / Doorstep Interviews, In–Store Interviews, Internet Research / CAWI, Market reviews and analysis, Mobile Web Surveys, Multivariate Stats and Modelling, Observation, Online Results and Data Portals, Online Surveys, Panels, Postal Research, Qualitative, Quantitative, Questionnaire Design, Recruiting, Street / Mall Interviews, Tabulation & Analysis, Telephone Interviewing, Tracking

Expert Areas

Advertising, Analytics, Behavioural Analysis, Behavioural Change, Brand / Branding, Business–to–Business, Communications / PR, Concept Testing, Consumer, Customer Communities, Customer Loyalty, Customer Satisfaction, Data Analytics, E–Commerce, Emerging Markets, Employee Research, International, Multi–Mode Fieldwork, New Product Development, Pricing, Social Media, Social Research, Usage & Attitude

Respondent Specialisms

Affluent, Digital Consumers, Hard–to–Reach, High Net Worth, Mature / Midlife, Unemployed

Research Locations

Australasia, Canada, Central America, Central Europe, China, Eastern Europe, Japan, Middle East, Northern / Western Europe, Pacific Rim, Russia, Scandinavia, South America, UK, USA, Worldwide


The Butlers Wharf Building
36 Shad Thames

Tel: +44 (0) 20 7357 9919
Fax: +44 (0) 20 7357 9773
Email: alison.camps@quadrangle.com
Establishment date: 1987