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The Big Picture

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The Big Picture: an insight agency that’s different, by design

We help global brands create impactful and meaningful brand design, innovation and experience through a combination of insight and strategy.

Understanding the complex relationship people have with the designed world around them takes a different way of thinking. Our unique blend of behavioural science and design thinking expertise, coupled with 30 years of specialism, means we are expertly placed to help our clients achieve transformational brand design. And with teams in London and New York City, alongside a network of partners around the world, we have a truly global reach.

We partner with clients to solve a diverse range of challenges including: Visual identity, Packaging (graphic and structural), Innovation/NPD, Brand Strategy, Positioning, Sustainability, Product Design, User Experience and Social Media.

Our specialisms

Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Healthcare, Mobile (online/media), Online Media, Online Retail, Pharmaceutical, Social Media, Toiletries/Beauty Products
Behaviour Insights, Brand/Branding, Concept Testing, Consumer, International, New Product Development, Online Panels, Packaging/Design, Social Media, Trendspotting, Usage & Attitude
Co-creation, Consultancy, Creative development research, Ethnography, Face-to-Face, Focus Groups/Group Discussion, Mobile Surveys, Observation, Online Communities, Online Qualitative, Qualitative, Quantitative, Semiotics
UK, USA, Worldwide

Our people

Senior Contacts

Chris Aukett (Managing Director)

John Cassidy (Chairman)

Dom Michaelides (Director)

Laura Pereira (Managing Director)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 21

Non-research: 1

Total Number of Employees: 21 to 50

Open-quote-mark

“We’ve really enjoyed working with The Big Picture on this project – you’ve been more than a research agency, you’ve been our partner in helping us get from a blue-sky innovation project to a defined concept which all our regions around the world are excited by. [You've] been a great help at the various workshops – creative yet grounded in consumer truth.”

Vicky Simms
CMI Global Surf Team, Unilever

 

 “The Big Picture are one of the most talented, specialist design research agencies I've had the pleasure of partnering. Their outstanding understanding of - and sensitivity to - the design & creative process vs generalist agencies is exemplary. They see intelligently beyond execution and test concept and from a brand design agencies' point of view, it means we receive insightful, actionable output which informs and guides the design process. They're also fun to work with!"

Dave Brown
Former President Consumer Branding, The Brand Union

 

"My friends at The Big Picture have been my go-to partners for all design-forward research since I discovered them more than 5 years ago. Whether we're looking for inspiration or evaluating the nuances of new pack designs, structural packaging innovation, or aspirational consumer targets - I know I can count on The Big Picture to deliver with excellence and ensure that we uncover fresh insights that drive results!"

Director, Global Insights & Analytics

Fortune 50 Food & Beverage Company

 

International Address

The Big Picture
79 Madison Ave
2nd Floor
New York
NY 10016
Tel: +1 646  940 0109

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