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The Field Division

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We are skilled and experienced fieldwork professionals who bring a hands-on approach to all projects.  Your assigned project manager will work with you to ensure your recruitment profile is clearly defined from the start, ensuring we connect you to the exact people you are looking to hear from.

100% pre-group respondent checks (along with 10% in-field checks) are standard procedure, giving you the reassurance of quality.

We have a reputation for undertaking demanding interviewing and recruitment projects to tight deadlines for reasonable fees  - and we like the more straight-forward projects too!

After over 23,000 projects and  50 years' experience, it's likely that we can bring prior knowledge of your industry to your research.

‘The Qualitative Lab’ London (www.thequalitativelab.co.uk) is our own VFA accredited viewing facility that provides the ideal venue for focus groups, workshops and IDI’s  - discounted hire rates are offered on projects where The Field Division is providing recruitment.  

If required 'The Analysis Solution' can provide data entry through to tabulations... and we can report ... let us take the whole load off your desk.

We bring creative approaches to unusual challenges, including a variety of online methodologies, so whether you already know your research requirements, or you would like advice on the best possible solutions, get in touch to discuss next steps:

Contact cara_allan@plus4.co.uk

Our specialisms

Automotive, Catering/Hospitality, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Electrical Goods, Energy/Utilities, Entertainment – in home, Entertainment – out of home, Environmental, Events/Conferences, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home/Garden/DIY, Insurance, Media (Broadcast), Nutrition, Pets/Petcare, Politics, Public Services, Retail, Sport/Leisure/Arts, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products, Toys/Games, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Customer Loyalty, International, Multi-Mode Fieldwork, New Product Development, Online Panels, Packaging/Design, Product Testing, Social Research, Usage & Attitude
CAPI, Coding/Data Entry, Copy Testing, Creative development research, Depth Interviews, Diary Studies, Ethnography, Event Evaluation, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Online Qualitative, Online Surveys, Panels, Postal Research, Qualitative, Quantitative, Questionnaire Design, Recruiting, Report Writing, Street/Mall Interviews, Tabulation & Analysis, Telephone Interviewing, Tracking, Viewing Facilities
College students, Ethnic minorities, Older people, Parents of young children, People with physical disabilities, Single parents, Youth/Teens
Central Europe, Eastern Europe, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Cara Allan (Associate Director)

Peter C Allan (Managing Director)

Chris Melotte (Field Manager)

Paula Perez (The Qualitative Lab Viewing Facility)

Breakdown of Personnel

Admin/Support staff: 10

Executive/Research staff: 2

Data processing: 3

Field interviewers: 700

Field managers/supervisors: 25

Spec writers: 3

Total Number of Employees: 6 to 10

Open-quote-mark

"The Field Division at Plus4 have provided us with participants for our Usability Laboratory studies for a number of years now. In our experience, their methodical recruitment process results in excellent matches to our required profiles and an extremely low rate of no shows. Plus4 provide a friendly, knowledgeable and professional service and I would not hesitate to recommend them" Independent Consultant

"The Field Division have helped us on a vast array of projects from recruiting research participants to attend our focus group and workshops, to undertaking large on-street or in-house surveys. We also often draw on the capacity and skills The Analysis Solution team to help us enter and process large scale survey data. Plus Four always respond to our needs in a responsive, flexible and practical fashion. Their approach is friendly and supportive, offering advice and technical expertise, keeping us regularly up-dated and they always deliver on time and to specification.”  Social Research Agency

 "It always amazes me how Plus4 delivers and excels, time after time, whatever the project diversity, size or location. I especially appreciate the personal approach, skilful execution and pro-active attitude of Cara and her team, which makes Plus4 such a reliable -and enjoyable- business partner."  Global Designer/ Manufacturer

 "I have been hugely impressed by Plus Four's passion and grasp for the topic, their commitment and efficiency and their attention to detail. Plus Four have offered excellent expert advice and support through the research design stage, professionalism and warmth of fieldwork, and meticulous accuracy and attention to detail in the analysis and reporting. Plus Four's written and verbal presentations of the research findings have been of a high standard. Plus Four have been prepared to go above and beyond to support the business case behind the research." Charity

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