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The Qualitative Lab

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The Qualitative Lab in the centre Wimbledon (Suburban London), is the ideal viewing facility for clients, researchers and planners.We have nearly 40 years experience of hosting Focus Groups, Mini Groups, IDIs, Workshops and meetings, so you can be assured that the welcome is always warm, and that we know exactly what you need to ensure your project runs smoothly. We deal with the logistics and background details seemlessly, so that you can relax and concentrate on the research!  

All this PLUS...

  • FREE ON-SITE PARKING  (A number of spaces - Priority for Moderators and viewing clients) 
  • Convenient location with excellent transport links from Central London, suburbs and major airports - just a few minutes walk from train, tube (District Line), and tram station
  • 'TQL Live' Web-Streaming for remote viewing
  • Comfortable and relaxing environment for focus groups, depth interviews and meetings 
  • Spacious, light and airy, for respondents and viewing clients with flexible layouts
  • Welcoming, professional and experienced host staff who ensure everything runs smoothly
  • Catering - a variety of options are available for moderators, viewing clients and respondents
  • Digital Audio and Video recordings included in hire charge - secure file download link sent within 24 hours (USB supplied at end of sessions if preferred) 
  • Recruitment Services from our in-house team 'The FIeld Division' if required
  • Moderation (including remote moderation) and reporting services can be provided by our experienced researchers  from 'The Qualitative Centre' (All MRS Members)
  • Loyalty Scheme - Book 3 get 4th Hire FREE! ... Because we love it when you come back! 

For booking enquiries contact: thequalitativelab@plus4.co.uk or call 020 8254 4444

Our specialisms

Air Conditioning, Audio Recording, Broadband, Car Parking, Catering Facilities, Digital Recording, Flipchart/White boards, FTP/File Transfer Service, High Speed Internet, Hostess Service, Internet/Web Groups, Laptop Hire, Meeting Rooms, Moderating, Office Services, One-way Mirror Observation, Overhead Projector, PC Hire, Reception Area, Respondent Recruitment, Stationery, Transcription, Translation, Video Conferencing, Waiting Room, Web Streaming, Wireless Internet
Additional facilities: FREE On-Site Parking, In-House Moderator, Individual Catering Packs, Large TV with HDMI Cable to Laptop, Recruitment Services, Remote Moderation

Studio details

Studios

Studio 1: Size: 5.8x3.5m; capacity: Boardroom 6–10; Classroom 16–20; Horseshoe 6–10; Informal 6–10
Flexible layouts and space to accommodate a variety of requests... from portable sinks to retail displays... if you have an unusual request just ask!

Viewing rooms

View room 1: Size: 8x2.7m; capacity: 6–10
Wide mirror with viewing bar seating 4/5 'front row', large boardroom table, break out area, fridge/refreshments area, window for additional ventilation, air con

Our people

Senior Contacts

Cara Allan (Director)

Peter C Allan (Managing Director)

Chris Melotte (Field Manager)

Paula Perez (Facility Manager, Marketing and Business Development)

Open-quote-mark
  • It was great to be back at The Qualitative Lab, speaking face to face with consumers, seeing them interact with products first hand and having clients in the back room again feeling part of the process. The Qual Lab team did so much to accommodate all our quirky needs for this project, knowing what we’d need before we did, giving great tech support and as always, a brilliant welcome for us, our respondents and clients. Thank you Team TQL!

  • My favourite facility in London. The staff are amazing...very friendly, helpful and great communicators. Would 100% recommend.
  • Really welcoming, professional team who responded to every request promptly and managed with 2 groups of excitable children. Very convenient for clients as 2 mins walk from station. Would def recommend.
  • Very friendly, welcoming and efficient staff. Would definitely recommend.
  • Great facility and super attentive staff.
  • The team at the Qualitative Lab are always extremely professional, accommodating and flexible in their approach.

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