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Flood + Partners

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Company Profile

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We are an award-winning agency that delivers more value to our clients.

Our market-leading proprietary survey software (described by Mark Ritson as “the best on the planet” and a winner of AURA’s Innovation of the Year) powers our ability to get much more from respondents. It helps our marketing-savvy, responsive, committed team of researchers to deliver unmatched levels of understanding and insight on consumer and B2B projects across the globe.

Flood. Research for Humans.

For brand and ad tracking, positioning, NPD, creative development, design research, website evaluation, market assessment, pricing research, distinctive asset evaluation and more.

Our specialisms

Charities/Voluntary, Drinks (Non-alcoholic), Entertainment – out of home, Finance/Investment – Personal, FMCG – General, Food, Media (Broadcast), Retail, Technology, Toiletries/Beauty Products
Advertising, Brand/Branding, Business-to-Business, Communications/PR, Consumer, International, New Product Development, Packaging/Design, Product Testing, Usage & Attitude
Consultancy, Creative development research, Deliberative Research, Event Evaluation, Gamification, Market reviews and analysis, Mobile Surveys, Online Surveys, Quantitative, Tracking
Affluent/High net worth, Business decision makers, Children & young people, College students, Older people, Parents of young children, People with medical conditions, Single parents, University students, Youth/Teens
Australasia, China, India/Pakistan, Japan, Northern/Western Europe, South America, UK, USA, Worldwide

Our people

Senior Contacts

Luke Cadman (Partner)

Vaughan Flood (Founding Partner)

Emma Hart (Junior Partner)

Breakdown of Personnel

Executive/Research staff: 8

Non-research: 2

Total Number of Employees: 6 to 10

News from Flood + Partners

The magical way to capture emotions
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"I have no doubt that Flood + Partners design better surveys than any other company on the planet."
Mark Ritson, Marketing Professor, Marketing Week Mini MBAs

“We love their input – they’re now integral to the team and our decision-making. Their ability to rise above the detail and articulate the strategic challenges is very impressive.”
Nic Yates, Marketing Director, Highland Spring

“We commissioned Flood alongside another type of creative development research … but it was only through the bespoke research with Flood that we were really able to pull apart the ideas and gain clear direction on which route to progress.”
Lizzie Haycocks, Strategy Director, Fold7

“Their focus on using questions that set tasks rather than just asking standard questions gave us much greater confidence in the outputs.” 
Shaun Briggs, Head of Marketing Planning, Specsavers

“I love working with them: they are extremely responsive and professional all the way through. The outcome is great insights, clearly presented.”
Olubunmi Stuber, Customer Insights Manager M&G

“They deliver the magic combination of better ways of measuring alongside better quality advice.”
Pieter-Paul Von Weiler, BetterBriefs

“We love the mix of great software and thoughtful ideas about how to keep our work fresh, informative and enjoyable.”
Viv Harrison, Research and Insights Manager, the Caravan and Motorhome Club

“Flood stand out with an innovative approach capable of understanding true behaviour. Their research has been instrumental in making a case for change.”
Karl Winther, Chief Marketing Officer, Kogan

“Flood have brought a fresh dimension to our tracking, helping us develop our brand strategy and elevate Time”
Kaylie Man Yee - Marketing Research and Insights Lead, Time

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