Top Tens Tips for buying Research an Insight

The business of research and insight is growing rapidly in the UK. According to a study by PwC, the research sector has grown by over 60% in the past four years and now contributes £4.6bn to the UK economy and employs some 73,000 people.

Good research and insight provides a significant competitive advantage to organisations. Business leaders cite better planning, more confident decisionmaking, reduced risks and increased efficiency as the top benefits that quality research brings.

Key to this is understanding how to commission good research, but poor buying practices still take place and undermine the benefits research, evidence and insight bring. These Top Ten Tips are a first step to procuring effective research. 

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